We’ve got some exciting things afoot here at Narrative HQ - so much so that I’ve popped into the office for a couple of days before we’ve even officially opened the doors for the year. While the ‘New Year’ bug can be a bit overdone, I do confess that I love the anticipation of a fresh start of a new year.
And - after what feels like the particularly hard year that 2018 was for so many - we are looking at our aims and plans moving ahead.
So, in the spirit of public accountability, here’s the top 7 things I’m focusing on, for the business this year.
1. Complete the (long overdue) brand & website refresh
It’s the old builder’s house predicament: we know that there are a million things that we want to do better for our own brand & presence, but we’ve been guilty of saying “next month, when things calm down.” Spoiler - they haven’t, about eighteen months after it was first raised as an idea.
Our brand and website were always intended to be holdovers, until we found the time. So, at the end of 2018, we got more focused on actually getting our own presence finished. We’ve been working with the incredible Joel Hart on the design, and we’ve got more to unveil in the coming weeks. Stay tuned!
2. Don’t forget to show our own content + platforms some love
Similarly to the above - client work always takes precedence. And, the trouble is that we then build a stockpile of “to be shared” content, which never sees the light of day. So, we’re committing to dust off the stack of cool stuff we should be talking about, and to start doing so more regularly.
3. Make sure that we all still love showing up to work
If I’ve said it once, I’ve said it a million times - the culture that we’ve created within our team is one of the things that I’m most proud of (and protective of). It’s the framework on which everything is subsequently built and so important to maintain.
In 2018, we threw unprecedented challenges at that intangible being - commuting, remote working, personal crises and medical emergencies. However, we’ve worked hard (with some very honest and forthright conversations) to think more intentionally about how we guard and manage our team.
4. Work to update and refresh some of our systems and processes
It’s no secret - administration is my least favourite task. However, I’m using the time in the office this week to reflect on our systems and processes, and look at what we can refresh for the new year. I’m culling subscriptions to services we no longer need, reviewing how you engage and interact with Narrative and evaluating why we have made certain choices.
5. Collect testimonials
In the last week of the year, I wrote personally to client that we had worked with in 2018 - which actually highlighted how testimonials fit (or have been left out of) the systems that we have. Noted and in the process of being corrected.
6. Finally [properly] sort out the back room of our office
Our very own Room of Requirement, our back office is a perennial annoyance. I’m aiming to get it organised and resolved, once and for all.
7. Work smarter.
I’ve omitted the last sentence of this slightly cliched phrase - because I really do believe in hard work above anything else. However, as we throw continuous life challenges into the mix whilst running a business, I am constantly reminded that where we can simplify, it’s a good option. Automation, planning ahead and getting the right tools for the task are all key - and I’m looking at how we can work with even more people in 2019, in order to achieve some truly epic results.
Right - that’s my public declaration of what I’m working on professionally this year. What’s on your list to focus on for your business?